Principal Designer
Principal Designer. I turn complex product problems into working solutions, hands-on or leading a team.
30 years delivering for major brands, at multiple scales. From problem investigation to solution delivery, hands-on or leading a team.
Notable clients
Itaú· Petrobras· Globo· Carrefour· Smiles· Eletrobras· AstraZeneca· among others
Tags
Strategy
Design
Leadership
Selected work 06 projects
About
Investigator.
Builder.

The solution depends on the problem. It can be a product experience, a design system, a team structure, or an entire creative area built from scratch. I identify what is needed and deliver it, hands-on or leading a team. From problem investigation to solution delivery. Product strategy, technical execution, team structuring and professional development, across scales and contexts.

São Paulo Remote-first EN / PT Photographer Illustrator Geek
Career
Available · 2026
Principal Designer · Independent · Available for IC, lead and freelance roles
Môre
Studio Design Head · Design Lead · Design Manager · Knowledge Lead · 2020 – present
YDreams Global
Creative Director · 2018 – 2020
WebEleven · Isobar · Bolha
Creative Director / Creative Coordinator · 2014 – 2018
Razorfish New York
Creative Lead · 2009 – 2011
Tribo Interactive · Cassio Leitão
Sr. Art Director · 2001 – 2009
iG · Tesla · Lumina · BCP
Art Director · 1997 – 2001
Product and strategy
Discovery · UX Research Design Strategy Information Architecture Product Design Communication Strategy
Execution
Figma · Prototyping Design Systems UI Design · Handoff Design Ops Component Libraries
Leadership
Design Leadership Stakeholder Management Team Structuring Mentoring · Career development Cross-functional collaboration
Let's work.